Clients Not Lining Up? Don't Let it Destroy Your Confidence
Clients Not Lining Up? Don't Let it Destroy Your Confidence
At Founders 411X, our goal is to help founders of businesses and organizations succeed. Therefore, it’s sad to see so many founders who offer a great service not doing well.
Perhaps the greatest struggle for founders is finding clients.
Many are seeking their first client, and many are trying to ensure that they have a few — or at least one — in line.
Getting leads for clients and closing them are the pot of gold at the end of the rainbow that many are searching for.
So, if you offer writing, website design, graphic design, grant writing or some other service and don’t have a client right now, don’t let it ruin your confidence in your abilities.
You are not alone.
Moreover, not having a client at the moment says little (maybe nothing) about how good you are at what you do.
“But,” you object, “doesn’t not having a client mean that I’m no good — that I suck?”
Not at all.
The truth is that unless your specialty is lead generation and client acquisition, your not having a client likely has no relation to your skill level or competence.
That’s because generating leads and acquiring clients requires a different kind of knowledge, skill and talent.
That’s why it can be a real problem if you’re a solopreneur and are trying to do your own lead generation and acquisition.
The truth is that you can’t be expected to be a pro at everything.
Because solopreneurs tend to do everything, or nearly everything, in their businesses, these are new skills they need to learn, and it can take time to do so.
If you’re a solopreneur or entrepreneur, you need to cut yourself a little slack if you’re doing your own lead generation and client acquisition. In time, you may become great at it. Meanwhile, you shouldn’t let it convince you that your core — and unrelated — abilities are below par.
It’s essential to separate the two in your mind.
Then, either give yourself time to become better at lead generation and client acquisition, or consider hiring, contracting with, or partnering with someone who has those skills. If you do so, in time, you might very well see clients lining up for your services.
And you might realize that you’re better than you think at your core service — maybe even much better.
So, when you don’t have clients, don’t let it destroy your confidence.
Instead, let it destroy your complacency.
Since clients are the bread and butter of a business, you must make getting them a priority.
You must learn how to get them yourself or find someone else to get them for you.
If you want to succeed, there is no other option.
Note: My upcoming series on acquiring leads, clients and customers will showcase several strategies that can help you. Be sure to read it for many useful tips. Then, start implementing the methods you think will work for you as soon as possible. Make it your top priority.
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I mostly write to help founders of businesses and organizations succeed.
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